Rugged Texture

A$24.95

A matte paste that provides strong definition and a rugged effect to your hair.

This hair styling product is perfect for those who want to add texture and definition to their hair. Its matte finish gives a natural and effortless look, while its strong hold ensures that your hairstyle stays in place all day.

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A matte paste that provides strong definition and a rugged effect to your hair.

This hair styling product is perfect for those who want to add texture and definition to their hair. Its matte finish gives a natural and effortless look, while its strong hold ensures that your hairstyle stays in place all day.

A matte paste that provides strong definition and a rugged effect to your hair.

This hair styling product is perfect for those who want to add texture and definition to their hair. Its matte finish gives a natural and effortless look, while its strong hold ensures that your hairstyle stays in place all day.

How To Use:

  • Start with clean, dry hair.

  • Take a small amount of Wella EIMI Rugged Texture and work it into your hands.

  • Apply the product to your hair, starting at the roots and working your way to the ends.

  • Style your hair as desired.

  • Finish with a light mist of hairspray for extra hold.

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